THE PRESENT OF EVERYDAY CYCLING
Cycling is in its prime today. We often encounter this statement; however, a deeper look at the statistical data confirms the unanimous opinion of experts in transport policy and sports across different countries and the EU: the mobility, sports, and recreational potentials inherent in cycling is far from being fully utilized.
- Cycling has been absent from the lives of several generations
- In a fast-paced lifestyle, cycling is not an obvious commuting alternative
- There aren’t enough secure bicycle storage facilities
- The weather is very variable and diverse
It is clear that something is missing—a link that could bring a breakthrough in this area. Recognizing and scientifically proving this missing link reveals, that parents lack confidence in their children’s traffic cycling skills. Therefore, parents need to see proof that their child can cycle, need to build trust, and need to be convinced that cycling is a safe form of transport! A 2024 study supported this idea. It examined that learning cycling and road safety skills, and demonstrating them to parents, can directly increase the number of school-aged children who cycle regularly.
BUT WHY ISN'T CYCLING MORE POPULAR?
MISSION
BeCyclist empowers children and communities to discover the joy of cycling in a safe, engaging, and confidence-building way. Our mission is to make cycling accessible, fun, and meaningful for every child—helping them grow as confident riders, responsible road users, and active members of a healthier, more sustainable future.